18.4 % of British customers would prefer an application coming from their bank

A report done by the Auriemma Consulting Group has been published with information about the consumers in UK and their opinion when it comes to mobile wallets and their providers. It seems that 18.4 % of the United Kingdom customers would chose a mobile wallet application issued by their bank.

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From what can be gathered, 11.6 % of those questioned would take a mobile wallet from a payment service provider, while 9.5 and 5.1 % would acquire a solution from a mobile provider and an external provider respectively.

 

If the mobile wallet providers were to be ranked, it was found that the British customers would first take a solution coming from their bank that accepts only its own cards to be linked. Second would be a solution that allows to link cards from other banks as well. Thirdly, the consumers would chose a mobile wallet that does not come from a bank, but still allows to link a card from one bank only. The fourth place of this ranking goes to a non-bank with the possibility of adding cards from multiple banks.

This data obtained by the Auriemma Consulting Group is interesting and shows the really important trust issue about privacy and finance.

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