Small and Medium Businesses (SMB) have a disadvantage (among others) to the bigger ones when it comes to methods of collecting data and analysing it. Mercury is therefore proposing a solution that integrates itself with a POS device. Moreover, the system does not use cards like most loyalty systems.
How does it work? Simply put, it works with the client’s mobile phone. The customer just logs in with his Phone at the POS, and any transactions go into his account.
The other interesting aspect is that Mercury Loyalty gives possibilities to SMBs. For example, the data obtained from these transactions allow businesses to provide more personalised and efficient loyalty rewards and a better understanding of customer behaviours, as well as a measure of Return On Investment.